Gut Health in the Spotlight: Planton Microbiome Gut Dessert Awarded at Anuga 2025!

We are proud to announce that our Planton Microbiome Gut Dessert has been recognized as one of the world’s most innovative food products and received the prestigious title of “Winner” at the Anuga Taste Innovation Show 2025. This distinction is awarded by an international jury of trade journalists and market experts, who each year select the most groundbreaking innovations in the food industry.

Our Response to the Global Gut Health Trend

Planton Microbiome was created as a response to the growing consumer focus on gut health – today one of the key topics in both the food and health industries.

- According to Brightfield Group, half of Europeans struggle with gut-related issues, while the share of people experiencing dysbiosis has risen from 30% to 55% in recent years.

- Research from CosmosID further shows that mentions of gut health on social media have quadrupled over the past three years.

That is why, as Magda Plant-Based, a leader in the plant-based dairy alternatives category, we developed the Planton Microbiome Novumbiotic line – microbiome-friendly products that support gut health by delivering good bacteria, fiber, and vitamins.